Released on: August 17, 2008, 1:26 am

Press Release Author: Colin Saldanha

Industry: Electronics

Press Release Summary: Shoppers line up in serpentine queues before store opening to
avail of unprecedented offer on iMate SP5

Press Release Body: Shoppers line up in serpentine queues before store opening to
avail of unprecedented offer on iMate SP5

Dubai, United Arab Emirates, August 17, 2008: Sharaf DG, Dubai's largest one-stop
electronics destination in the region has been experiencing huge crowds, thronging
it's outlets at Times Square Center, Ibn Battuta and Deira City Centre malls,
anxious to avail of the retailer's latest promotion on the iMate SP5 Windows mobile
smartphone. Shoppers queued up outside Sharaf DG stores from 6:30 a.m., hours before
store opening to avail of the unprecedented offer on the iMate SP5. The phone is
being offered at an astounding price of AED 299/- as compared to it's original
retail price of AED 1299/- and is part of Sharaf DG's Dubai Summer Surprises (DSS)
2008 promotion which has been receiving an overwhelming response from shoppers.

Mr Nilesh Khalkho, CEO, Sharaf DG comments "Sharaf DG is the fastest growing
electronics retailer in the region today as we are constantly introducing new
'customer focused' initiatives that make the shopping experience convenient,
exciting and memorable for our customers. We are happy that our vendors have
supported us strongly this DSS, enabling us to offer customers unprecedented
incentives and rewards on purchases. The iMate SP5 'mind-boggling' offer has added a
great deal to the buzz and excitement and we will continue to pleasantly surprise
shoppers in the months to come with more such offers".

Shoppers cannot be blamed for queuing up early in the morning outside the Sharaf DG
outlets, even before the stores opened, to take advantage of the iMate offer. The
i-mate SP5 Smartphone with MS Windows Mobile 5.0 is a quad-band phone with built-in
WiFi, Bluetooth and supports EDGE networks. It has a 1.3-megapixel camera with
video-recording capabilities and Windows Media Player 10 Mobile for more videos and
music. Other goodies include a speakerphone, as well as text, multimedia, and
instant messaging. It rocks a sharp 2.2-inch-diagonal QVGA screen that shows 64,000
colors and has features for both work and play.

Sharaf DG has come up with an exciting 'DSS Chill Thrills' promotion theme this
summer. The promotion guarantees that every customer who spends AED 100 at any
Sharaf DG outlet across Dubai gets gifts worth AED 160 including a Dreamland Aqua
Park voucher and a free pass to 'Chillout' - the Middle East\'s first-ever ice lounge
at the Times Square Center in Dubai. The customer also stands a chance to win gold
coins every week. In addition, there are special offers, cross promotions and
lucrative discounts. As part of it's DSS activities, Sharaf DG launched the
'Annihilator' PC - the world's fastest gaming PC. Exclusive and astounding offers
include among others the Casio Z8 Exilim camera at a price of only AED 499, a free
32" BenQ LCD TV with the purchase of a 42" BenQ LCD TV and two LG mobile phones for
a combined package price of AED 222.

Sharaf DG recently was awarded 'Best Retailer for Marketing/ Promotion' and 'Store
Concept of the Year' awards at the Middle East Retail Academy Awards Ceremony held
in May '08.

Ends-
About Sharaf DG:
Sharaf DG, a part of the Sharaf Group, is a whole new concept in Electronics
Retailing in the UAE conceived to meet the growing demands of the discerning
customer. The stores in Ibn Battuta Mall, Deira City Center and Times Square Center
are designed to international standards is a benchmark in store sophistication and
customer friendly design.

Sharaf DG is not just an electronics store, but a new lifestyle experience where
customers can find the widest range of brands in the region across categories like
Consumer Electronics, Home Entertainment, IT, Telecom, Home Appliances, Marine
Electronics and much more.

For further information, please visit http://www.sharafdg.com




Web Site: http://www.sharafdg.com

Contact Details: Media Contact:
Mr. Colin Saldanha
PR Consultant
OAK Consulting
Email: colin@oakconsulting.biz
Tel: +971506400762